Economic Development

Washoe County

Business Overview | Demographics | EDA | Labor | Location/Market Access | Quality of Life | Utilities

The Washoe County area is outwardly pro-business and continues to expand as numerous large name industries and corporations call the area home.

With a population of approximately 409,000 the area offers the essence of a close-knit community while offering the amenities available in a big city. High quality of life is enhanced by quality education. The area enjoys four complete seasons which enhance the multitude of activities in the area.

Citizens enjoy cultural events, excellent public services, and boundless recreational opportunities including nearby skiing, fishing, hiking and boating just to name a few.

The Washoe County area is also the land of special events with dozens of annual celebrations such as the Reno Rodeo, the Great Reno Balloon Races, the Reno Air Races, and Hot August Nights. In addition to Reno and Sparks, Washoe County is also home to Crystal Bay, Empire, Gerlach, Incline Village, Nixon, Sun Valley, Verdi, Vya, and Wadsworth.

Reno, the county seat, is the third largest city in Nevada and has been long known as the "Biggest Little City in the World," but Reno has also gained a new title as "America's Adventure Place" and serves as a hub for a wide variety of outdoor recreation activities ranging from mountain biking to rock climbing. Reno is also the home of the University of Nevada, Reno, the world-class Nevada Museum of Art, and the National Automobile Museum. Click on the image below to see the complete infographic on Reno.

EDAWN 2014 Reno Inforgraphic

Once a railroad town, Sparks has grown into a vacation destination with a world-class hotel resort, the Wild Island water park, championship golf courses and the Sparks Marina. Victorian Square, in the center of Sparks, is a picturesque shopping/casino/restaurant district that incorporates a 19th century Victorian theme.